Overview

PWC Group is a sales consulting firm founded by Michael Cannon and located in Greenville, SC.  The company’s goal is to become the preferred sales resource for businesses by delivering solutions that bring tangible value in the form of increased sales. It does so by delivering a full set of services including sales training, consulting, outsourced business development and special projects. 

PWC Group’s experts have trained literally hundreds of successful salespeople. Instruction can be in either seminar format or one-to-one. The basis for PWC training is its proprietary six-step sales methodology called The Selling Machine. The Selling Machine teaches a disciplined and managed sales process that can be tailored to clients’ specific requirements.

The outsourced business development service, also known as The Virtual Selling Machine(SM), solves a fundamental dilemma for small, medium, and even large-sized firms that want to grow their business without adding expensive sales overhead. PWC Group’s Virtual Selling Machine complements a company’s sales approach with a fully outsourced or supplemental model.

Leadership

Michael Cannon is the founder of PWC Group and leads the organization. Cannon has held a variety of sales, sales management, and executive positions in software, telecom and internet companies. He has excelled in a broad range of sales and management roles including sales representative, sales manager and sales vice president.

During his career, Cannon was the key architect in developing the Datastream sales model in which he established an inside sales approach then trained hundreds of sales people over the years. As a core member of the executive team responsible for creating the market-leading ASP, Cannon gained valuable experience in refining sales tactics.  Then, as head of support sales he increased revenue by 65% over a four year period.  All told, Cannon's sales leadership was critical in the company's overall revenue growth which rose from under $1M to over $100M annually. 

Cannon leverages the expertise he has gained from holding sales responsibilities at companies both large and small to lead his PWC team in delivering winning sales solutions for clients.

Michael is a graduate of Washington and Lee University and author of the newly released book The Selling Machine.